The information resources for Smart: Know-Net have been organised under fifteen separate categories, each under three different headings. Simply click on one of the boxes in the table below to go to links in that section.
If you’d like to browse through a full list of the links contained
on Smart: Know-Net,
Please click here.
If you are someone who is new to the discipline of marketing and would like to know more about its fundamentals, for an excellent online summary (from an American perspective), please click here.
If you are someone who is new to issues of sustainable development, click here for an introductory guide.Click here for a library of sustainability resources maintained by the ICAEW.
|Marketing’s Role in Corporate Strategy & CSR||Products, Design & NPD||Introduction to Marketing & SD|
|The Marketing Environment||Packaging & Labelling||Case Study Examples|
|Marketing Ethics||Promotion & Communications|
|Consumers & Professional Purchasers||Pricing & Distribution||Marketing Wisdom|
|Marketing Research||People in Marketing||Information Resources|