The Marketing Environment

The marketing environment constitutes all the external actors and issues that affect the marketing decisions and practices of a business. A number of different models and acronyms are used by marketers to divide up the environment in order to deal with it. Sometimes it is split between the micro or task environment (which includes the day-to-day influences on a business such as customers, competitors, suppliers and distributors) and the macro environment which includes broader influences that have more intermittent impact on the business (such as social trends, politics, economics, technology or laws). For an example of one framework to break the macro-environment down, click here.

In conventional marketing, two aspects of the macro environment were often missing. Firstly the physical environment was often not considered as part of the marketing environment, even though the planet ultimately underpins all that we do in business. Secondly, the analysis of the marketing environment was set very much in the present and only considered the present generation of customers, shareholders, employees and other stakeholders.

SCEPTICAL Analysis, a tool to assist marketers to break down and analyse the marketing environment, is available in Smart:Know-Net’s “Sustainable Marketing Toolbox”. To access this tool, click here.
The institute is dedicated to fostering the evolution of an environmentally-sustainable society - one in which human needs are met in ways that do not threaten the health of the natural environment or the prospects of future generations.
The Environmental Magazine provides a range of 'green' information.
IFG provides a range of information on economic globalization. provides on Internet gateway into the issues of population, poverty, health, consumption and the environment.

A multimedia resource covering a range of environmental and social issues.
Gateway to information on living a more healthy, socially and environmentally sustainable life.
National non-profit public interest organisation focused on openness and democratic accountability in government, for the right of consumers to seek redress in the courts; for clean, safe and sustainable energy sources; for social and economic justice in trade policies. highlights the work of progressive journalists, writers, artists and activists.
This is the collective of independent media organisation and hundreds of journalists offering grassroots, non-corporate coverage.
Data on range of corporate activities.
Monitors transnational corporations and their social, ecological, and economic impacts.
The Rainforest Action Network provides information on tropical rainforests and the human rights of those forests.
Greenpeace is an independent campaigning organisation.
FOE is an international environmental group including programme information on environmental impacts of globalisation.
The Sierra Club is a US grassroots conservation organisation whose its goal is the exploration, enjoyment and protection of the wild places of the Earth.
A web site for individuals who are interested in endangered species.
The activities of the Forest Stewardship Council is highlighted in this site.
A research, education, and action centre building bridges between grassroots movements in the US and Third World.
Amnesty International is a world-wide campaigning movement that works to promote all the human rights.
Oxfam International is an international confederation of 11 autonomous non-government organisations.
Human Rights Watch is dedicated to protecting the human rights of people around the world.
The site provides the full text of the Universal Declaration of Human Rights.
Provides a range of information on third world debt.
Mother Jones is an independent, non-profit magazine that focuses on issues of social justice, the environment, politics, and popular culture.
Ruckus is a training ground for activists.
Details of European environmental legislation
Integrated information on the state of the planet from the UNEP
Key environmental data and targets for the UK.

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