In its initial phases, Smart:Know-Net will develop as an online focus for useful information and resources for marketers interested in learning more about the sustainability agenda. In the longer term the aim is to introduce a range of additional services including :Research »
The network will undertake mutli-disciplinary research in a broad range of issues related to sustainability and marketing.
An annual conference will be organised focused on key themes related to marketing, environmental issues and Corporate Social Resposnibility (CSR)
Specific workshops will be developed focused on the themes of the network but also innovative workshop processes will be created
A series of electronic discussion fora will be developed to improve communications between practioners, researchers and other interested stakeholders
The network will develop a range of tools for marketing practioners
A flexible training progarmme will be developed focused on the needs of marketing practioners