• Sustainable Solutions
• The Total Beauty of Sustainable Products
• Greener Marketing

TOUGHENING environmental legislation, national and supra-national environmental product policies and growing customer demands are focusing the attention of companies on the environmental and broader social issues linked to the creation and delivery of their products and services. There is now a need for appropriate management structures, practical tools and increased awareness among all stakeholders in the product development process and throughout the entire product lifestyle. These issues have implications for corporate management, design and production strategies. The book provides both analysis and case studies on why and how companies are developing new products and services to fit 'triple-bottom-line' expectations.

The book is split into four sections. First, the broad issues of business sustainability are examined with a focus on sustainable production and consumption and consideration of North-South issues. Second, the book tackles the major methodologies and approaches toward organising and developing more sustainable products and services. Third, a collection of global case studies highlights the progress made by a wide range of companies toward dematerialisation, eco-innovation and design for durability. Finally, the book collects together a comprehensive set of literature, resources and addresses of useful organisations.

Practical and comprehensive, Sustainable Solutions will be essential reading for corporate managers, product designers, R&D staff, academics and all individuals interested in knowing how new product and service development can and is contributing toward tackling the challenge of sustainable development.

Edwin Datschefski developed the cyclic / solar / safe methodology for assessing the environmental performance of products and processes which features in The Total Beauty of Sustainable Products in 1998. His approach has both simplified the way people look at sustainability and offered a radical product-based focus.

The Total Beauty of Sustainable Products prompts each of us to assess the 'beauty' of everyday products around us, and showcases the best in current sustainable design and living:

• the Cornstarch pen, which is made from completely biodegradable plastic and comes with wildflower seeds encased in the end, so that the pen can simply be stuck into soil, and flowers will sprout from it
• the Hockerton Housing Project - the UK's first earth-sheltered, self-sufficient ecological housing development
• the Volkswagen Lupo, especially when it runs on biodiesel - fuel made from vegetable oils such as rapeseed
• Patagonia fleeces, which are made from 90% post-consumer recycled polyester in a wind-powered factory
• simple home-grown vegetables, fed with composted kitchen waste rather than pesticides or fertilizers
• and many more.

The book is highly readable and visual, with many high quality photographs of sustainable products

Greener Marketing: A Global Perspective to Greening Marketing Practice
Edited by Martin Charter and Michael Jay Polonsky
June 1999 484pp 234x156mm Hardback ISBN 1 874719 14 4 £35.00
Download Order Form (.pdf 33KB)

Building on the strengths of the material published in the hugely successful Greener Marketing: A Responsible Approach to Business, this important title examines on a global scale the progress of environmental marketing in the 1990's and begins to consider how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers.

As sustainability evolves there is a growing recognition that we need a significant reduction in energy and resource use. These improvements will need to be provided by a range of new products and services in conjunction with a much improved understanding by marketeers of their customers. The focus will need to be on changing behaviour, developing partnerships and interpreting and acting on constantly changing information. This second phase of the greening of marketing will present significant difficulties for business.

The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing new perspectives on marketing for environmental managers.

To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the global set of contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.

Greener Marketing: A Global Perspective to Greening Marketing Practice is not only a sequel to the successful first volume, but redefines global progress with relation to the marketing of green products and services.

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Last Updated: 29 August, 2001